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Hubject
2024 Top Innovator

Hubject is a software company with an e-mobility focus, offering solutions such as roaming and EV auto-authentication.

Published October 27, 2023 • Updated January 2, 2025
Hubject
Power & Utilities
Transportation Electrification
Insights
Details
Materials

Product Overview

Overview

Hubject has two main product offerings:

  • Intercharge, an roaming platform for charge point operators (CPOs) and eMobility providers (EMPs). Users can be CPOs, EMPs or both. This B2B product serves as a hub or roaming marketplace to expand the accessibility of public charging points to beyond those within a CPO/EMPs own network. Hubject serves as a neutral party in the ecosystem by not acting as a CPO or EMP itself, rather, its roaming solution can be added to a CPO/EMPs network as an additional features (eg, provide end customers of a given network the ability to use out-of-network charging stations). Intercharge can be viewed as a replacement/enhancement for bilateral agreements between CPOs/EMPs. Intercharge provides additional functionality, including back-end system monitoring, CPO scorecards, a ticketing system, invoice management, and settlement capabilities.

  • Plug&Charge, an EV-to-charging station authentication technology based on the ISO 15118 standard (vehicle to grid communication interface). Hubject operates an ecosystem and public key infrastructure (PKI) that provides a secure method of authenticating charging transactions without RFID or credit cards, which provides a relatively more seamless transaction for consumers than traditional payment methods.

In addition to these two offerings, Hubject also provides consulting services to OEMs and utilities, mostly focused on designing and developing customer-facing EV charging solutions (eg, driver app).

Business Model

Hubject charges an annual fee for CPOs. It works on a transaction-based or user-based model for EMPs. Hubject assesses a one-time onboarding fee to join the platform.

Technology Innovations

Intercharge

  • Neutral and agnostic - Hubject appears to be the only roaming platform provider that is not an EMP or CPO. Thus it is currently the only neutral and agnostic platform.

  • Marketplace approach - Hubject's roaming solution provides a flexible approach to roaming where CPO's provide offers to EMPs. The traditional approach to roaming would be bilateral agreements between CPOs and EMPs, which are less flexible.

  • Enhanced functionality - Hubject's platform offers a unique combination of features including back-end system monitoring, CPO scorecards, invoice management, and settlement capabilities.

Plug&Charge

  • Public key infrastructure (PKI) - Hubject's Plug&Charge is currently the only widely adopted PKI and ecosystem.

  • Standardized and secure - Hubject's solution is built on PKI, ISO 15118, and the VDE application guide. Additionally, it is ISO 27001 compliant.

  • Scalable and interoperable - Hubject's ecosystem enables drivers to authenticate and authorize charging sessions globally.

Applications

Hubject's solutions products directly address charge point utilization, charging accessibility, and seamless authentication and authorization of the charging experience. Additionally, Hubject's marketplace approach simplifies network interconnection by limiting the need to pursue bilateral technical integrations and commercial agreements.

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