In case you missed it – here is Chris Wright’s campaign against The North Face in an effort to drive awareness on the use of fossil fuels in everyday products.

What do you think about this type of PR for the energy industry? Tell us in the comments.

Source: Twitter

The #thankyounorthface campaign started as a result of North Face’s refusal to fulfill an order for custom jackets for Innovex Downhole Solutions back in December 2020 - Here is the link to the original four-page letter written by the Innovex CEO, Adam Anderson, to the VF Corporation CEO, Steve Rendle (The North Face parent company).

Innovex is also a former Darcy presenter. (Here is a link to their storefront).