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DV8 is a hardware & software solution for the optimization of rod lift pumps in deviated wells. The solution is based on novel equations that integrate dynamic rod stress by replacing SROD and Rodstar software which was designed around the forces in vertical rod lift applications.
Published July 29, 2020
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Updated April 22, 2025
Oil & Gas
Production
Product Overview
Overview
DV8 Energy is an independent, privately owned company revolutionizing rod lift technology and well optimization. Leveraging a deep understanding of the physics of rod pumping, advanced mathematics, computer science, cloud computing, and IIoT technologies, DV8 brings together Operators, Production Engineers, and Data Science teams to unlock their combined potential.
DV8 aims to:
- Reduce power consumption and emissions by optimizing well performance
- Increase ROI on assets by providing production companies the tools they need to operate efficiently
DV8 Software Products - Innovation, automation, and optimization.
- DV8 Cloud Platform - The centralized software layer powering all DV8 solutions. Operators can view well status, receive alerts, access historical trends, and use AI-powered tools like the DV8 Engineering Assistant and Data Assistant for fast, contextual insights across all assets.
- Machine learning model – At the core of DV8’s optimization engine is a proprietary machine learning model trained on high-resolution field data. It enables automated adjustments in pump speed, advanced fillage mode (AFM), and predictive maintenance — reducing manual intervention while improving production efficiency.
- Iot Edge Analytics – DV8 devices perform intelligent analysis directly at the edge — at the wellhead. This reduces latency and ensures real-time response to dynamic field conditions. Operators gain insights instantly, without waiting for cloud roundtrips, enabling smarter local decision-making and faster diagnostics.
- Progressive Cavity Pumps Monitoring – DV8’s PCP solution provides 24/7 monitoring, control, and notification for wells equipped with progressive cavity pumps. It captures real-time data on system performance and pump behavior, enabling early failure detection, remote startup/shutdown, and increased run life.
- Active Dynamic Filtering – DV8’s ADF technology dynamically reduces harmonic distortion in electrical systems using active filtering. It continuously adapts to changes in load, improving energy efficiency, protecting sensitive electronics, and ensuring smoother operation for VFD-powered wells.
- Advanced Rod String Diagnostics – Built on DV8’s wave equation and friction modeling, this system accurately simulates downhole behavior to diagnose rod string performance — without downhole sensors. It detects common failure modes, overtravel, and fluid behavior, offering unmatched clarity in rod lift operations.
- AI-Powered Assistants – DV8’s Engineering Assistant and Data Assistant are integrated into the cloud platform to support users with technical guidance and operational insights. The Engineering Assistant answers real-time questions about setup, wiring, and configuration, while the Data Assistant interprets production trends and field metrics using natural-language queries.
IoT Hardware - Powering the Future of Intelligent Operations.
POC Gateway - A transitional module that connects existing SAM controllers to the DV8 cloud. It enables operators to access real-time diagnostics, analytics, and monitoring without replacing legacy infrastructure — offering a smooth upgrade path to DV8’s full control system.
Smart VFD - An intelligent variable frequency drive system combined with POC functionality. It includes advanced motor control features, regenerative braking, customizable I/O, and real-time monitoring capabilities for precise and energy-efficient pumping.
EdgePOC - A compact Pump Off Controller deployed at the wellsite. It performs on-device diagnostics using DV8’s advanced physics engine, requires no downhole sensors, and communicates wirelessly with the cloud for instant access to well performance data.
VFD + POC - A fully integrated cabinet solution combining the EdgePOC with DV8’s Smart VFD. It offers robust motor control, real-time data analytics, and seamless integration for both new and retrofit installations across a range of well types.
Active Dynamic Filter (ADF) - A real-time, adaptive harmonic filtering system that improves power quality and protects equipment by reducing total harmonic distortion (THD). Ideal for high-power operations or pad-based systems running multiple VFDs.
Low Harmonic VFD - Designed to meet utility compliance and power quality standards, DV8’s low harmonic drives are available with passive, active, and 12-pulse mitigation options — minimizing electrical noise while maximizing efficiency.
Lean POC - A cost-effective controller for wells requiring automation without a full VFD cabinet. The Lean POC retains core diagnostic and optimization features, making it an ideal solution for remote or lower-production wells.
Business Model
Software-as-a-Service with unlimited users and Industrial IoT (IIoT) hardware.
- SaaS Platform: A cloud-based software suite that provides real-time well monitoring, advanced analytics, remote control, and AI-powered assistants. The platform supports unlimited users and scales across single wells or entire fields.
- IIoT Hardware: A portfolio of intelligent field devices, including Pump Off Controllers (EdgePOC, Lean POC), Smart VFDs, Low Harmonic Drives, POC Gateways, and Active Dynamic Filters. These systems are designed for plug-and-play installation and seamless integration with DV8’s cloud services.
Technology Innovations
DV8 Energy’s platform stands out through its intelligent integration of machine learning, edge-based control, advanced diagnostics, and seamless cloud connectivity — all purpose-built for rod lift optimization and well management.
Key differentiators include:
- Machine Learning for Pump-Off Control - DV8’s proprietary Pistachio Machine Learning module continuously analyzes real-time well data to optimize pump speed, shut-off timing, and overall lift efficiency. With features like Advanced Fillage Mode (AFM), the system dynamically adjusts operations to minimize incomplete fillage cycles and maximize fluid recovery.
- Cloud-Connected Edge Devices - Every pumping cycle is logged to the cloud for deep analysis and event replay — enabling production teams to detect trends, troubleshoot proactively, and prevent failures. Operators can monitor and control wells remotely through the DV8 Field Portal, ensuring 24/7 visibility.
- Energy Efficiency + Low Harmonic Design - DV8’s Low Harmonic VFDs and regenerative braking systems reduce power consumption, regenerate energy back to the grid, and lower total harmonic distortion. This improves sustainability while cutting operational costs.
- Advanced Diagnostics and Analytics - Operators gain access to high-resolution rod lift data, dynagraph card analysis, and stress wave diagnostics. Optional inputs for casing/tubing pressure, load cell, and inclinometer support a sensor-augmented diagnostic layer. Real-time alerts notify teams of belt breaks, VFD faults, power outages, overloading, and more.
- Flexible, Plug-and-Play Design - DV8’s modular system supports field customization with: Optional local HMI for onsite visualization; SCADA compatibility for seamless integration; Instrument kits and contactor-based starter options; 50’ and 100’ plug-and-play cabling for fast deployment.
- Tailored Solutions for Real Operations - DV8 works directly with producers to ensure every deployment aligns with site-specific goals — from low-production wells to multi-well pads. The result is a customizable, future-proof platform that delivers measurable results across your lift operations.
Applications
DV8 Energy's solutions address several critical industry problems related to rod lift technology and well optimization. Key challenges tackled by their technology include:
- Rod Lift Optimization: DV8's solutions are specifically designed to optimize rod lift operations, ensuring maximum efficiency and reliability across various well types.
- Rod Lift Improvement: By leveraging advanced diagnostics and machine learning algorithms, DV8 enhances rod lift performance, reducing wear and tear and extending equipment life.
- Improved Fillage Models: The Advanced Fillage Mode (AFM) dynamically adjusts pump speed using machine learning to reduce incomplete fillage cycles, ensuring optimal production and efficiency.
- Machine-Learning Based Improvements: DV8 employs a sophisticated machine learning model that continuously analyzes real-time data to optimize pump performance, shut-off times, and operational efficiency. This model adapts over time, learning from each cycle to refine its logic and enhance predictive capabilities.
- Applicable for Vertical, Deviated, and Horizontal Wells: DV8's technology, including the EdgePOC, is tailored to provide accurate diagnostics and control for wells of all orientations, including vertical, deviated, and horizontal wells.
- Inefficiencies in Pump-Off Control: Traditional pump-off controllers often lack the precision needed to optimize production. DV8's machine learning-based solutions address this by dynamically adjusting operational parameters for improved performance.
- High Energy Consumption and Harmonic Distortion: DV8's Low Harmonic VFD regenerates power back to the grid, reduces harmonic distortion, and enhances energy efficiency, addressing the growing need for sustainable operations.
- Limited Real-Time Monitoring and Diagnostics: DV8's cloud-connected edge devices and advanced diagnostics tools enable operators to monitor well performance remotely, detect issues proactively, and make informed decisions.
- Operational Downtime and Maintenance Costs: Downtime due to equipment failure or suboptimal performance leads to high maintenance costs. DV8's automated control logic and predictive analytics extend equipment runtimes and reduce operational downtime.
- Lack of Customization for Unique Field Challenges: Standard solutions often fail to address specific operational goals. DV8 collaborates with producers to tailor its machine learning models and control systems to meet unique business and field challenges.
By addressing these issues, DV8 Energy's solutions help operators increase production, improve efficiency, reduce costs, and operate sustainably.