Limejump was founded in 2013 and started growing rapidly, securing a 1.4M GBP round in 2015 and it has recently been acquired by Shell but remaining an independent subsidiary as they have already done with Sonnen.

Limejump's Virtual Power Platform is an aggregation of flexible energy generation and storage assets of different sizes and technology types. Their goal is to deliver 100% renewable energy to customers through the direct real-time connectivity between renewable energy sources, storage flexibility such as batteries and demand response.

The company focuses on 4 core products,

• Power Purchase Agreements Provides customers with a variety of commercial options including fixed and flexible power purchase. The company has been active in the UK PPA market since 2016 and has over 1GW of renewable generation capacity from various sources including solar, wind, hydro, landfill gas, anaerobic digestion, biomass, CHP and energy from waste.

• Dispatch & Balancing Mechanism Provides customers with open participation in forward trading (up to 2 years), day-ahead auction trading one day ahead of delivery and intraday trading. Customers also benefit from the Online Portal, which gives access to complete energy data from usage and asset efficiency to half-hourly pricing information and event performance.

• Frequency Response Provides customers total market access for demand response events, portfolio frequency response, firm frequency response and short-term operating reserve.

• Capacity Market Provides customers with a dedicated team to manage the process end to end, regulatory interface and management of different types of CM submissions including new build, existing generation and turn down

Energy as a Service (EaaS) - Off-balance sheet financing solution that allows customers to implement energy projects with no upfront capital expenditure. This reduces intensive CAPEX expenditure and balance sheet variability.

Limejump utilizes machine learning, algorithmic expertise and advanced trading strategies, to provide generators, energy users, investors and developers with a platform through which to deliver asset revenue.

They were the first energy company to trade an aggregated unit and the first to trade batteries in the UK balancing mechanism market. They claim to manage the largest portfolio of batteries in the United Kingdom.

Limejump connects virtually to different assets, sending and receiving signals and analyzing asset performance to optimize revenue potential. All assets connect through cloud processing software to the trading desk. The Virtual Power Platform provides generators and consumers with full market access to real-time data, providing transparency and control to customers.

Besides, as the company targets their biddings against traditional power plants with a majority renewable asset portfolio, their model supplants any requirement for carbon generation utilization.